Family physicians and the patient-centered medical home can play important roles in combating the nation's obesity epidemic, said U.S. Surgeon General and family physician Regina Benjamin, M.D., M.B.A., during a Jan. 28 press event at which she and HHS Secretary Kathleen Sebelius were joined by first lady Michelle Obama to kick off a campaign to reduce overweight and obesity among U.S. adults and children. The news conference coincided with Benjamin's first release to the nation, "The Surgeon General's Vision for a Healthy and Fit Nation 2010," in which she highlights the growing numbers of overweight and obese Americans; outlines the causes and health consequences of obesity; and offers steps that consumers, parents, schools, communities and physicians can take to reverse this trend.